Experiential Marketing

Experiential Marketing

 

 

Experiential Marketing invites the customer to touch & feel the brand, wooing to convert the on-lookers into customers.

Samsung Galaxy Note Retail Activation:

 

Samsung Galaxy Note Retail Activation

  • We created a Demo Zone across the country for the launch of Samsung’s Phablet –Galaxy Note
  • Live Demos and Experience Zones were created at Retail Points, which resulted in created at Retail Points, which resulted in excellent sales for the brand

ESPN FIFA:

 

ESPN FIFA Experiential Zone

  • For ESPN, we merged Football with Fashion, Fanfare and Fun, across city Pubs and Lounges
  • Thematic Artists were brought in from countries like Brazil, France and Spain to countries like Brazil, France and Spain to cheer the Live Screenings with entertainment and prizes galore

Pondicherry Tourism:

Creating Experiential Zone in various Tourism Fairs across India

In a nutshell: From Brand Noun to Brand Verb

  • Brand to branding
  • Sampling to experiencing
  • Visibility to engagement

 

 

Experiential Marketing